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ZeroLight
Design
Jordan Rorrison
Date
2020 - Present
As the Design Manager at ZeroLight, my primary function is translating complex technologies, including 3D visualisation, Cloud XR, and Generative AI, into high-fidelity, brand-compliant visual content for global automotive clients.
I manage a diverse project portfolio, spanning from filming and photography and creating future prototype videos and animated UI concepts, to the specialised storyboarding and production of assets like "Quick Start" dealer training videos and high-conversion social media campaigns.
My core responsibility is to elevate the product narrative across all sales and marketing channels through sophisticated and impactful visual storytelling.
